Privacy Policy

Data protection and consent

Table of contents

  1. Objective and controller in terms of GDPR
  2. Basic information on data processing
  3. Processing of personal data
  4. Collecting data
  5. Cookies & Reach measurement
  6. Google Analytics
  7. Newsletter
  8. Integration of services and third-party content
  9. User rights and data deletion
  10. Changes to the privacy policy

1. Objective and controller in terms of GDPR

This privacy policy informs on the type, extent, and purpose of the processing of personal data (amongst other things data acquisition, data processing and use as well as obtaining consents) within our online services and its related websites, functions and contents (hereinafter referred to as “online services” or “website”). The privacy policy applies irrespective of the domains, systems, platforms, and devices (e.g. desktop or mobile) on which the online services are executed.

Controller in terms of GDPR of this website is Elementar Analysensysteme GmbH, owner: Albrecht Sieper, Elementar-Straße 1, 63505 Langenselbold (hereinafter referred to as “we” or “us”). Please refer to our imprint for further contact information.

The term “user” encompasses all visitors and customers of our online services. All terms and definitions used shall be neutral in gender.

2. Basic information on data processing

We process personal data of users only in compliance with the relevant provisions on data protection and in accordance with the principle of data minimization and data avoidance. This means that user data is processed only in case a legal permission exists, especially if the data is necessary or legally required to perform our contractual services and online services, or in case the user has given his consent.

We take suitable organizational, contractual and technical security measures according to the state of the art to ensure compliance with the relevant data protection regulations and to protect data against accidental or intentional manipulation, loss, destruction or access by unauthorized persons.

In case that contents, tools or other means are used which are provided by other providers (hereinafter referred to as “third-party providers”) whose legal seat is abraod, it can be assumed that personal data may be transferred abroad. Data transfer to third countries is based on a legal permission, the user’s consent or special contractual clauses which guarantee legally required data security.

3. Processing of personal data

In addition to the purposes explicitly mentioned in this privacy policy, personal data is processed for the following purposes based on legal authorizations and permissions of the users:
– To provide, execute, maintain, optimize and secure our services;
– To guarantee an effective customer and technical support.

We transfer personal data to third parties only when this is necessary for billing purposes (e.g. to payment service providers) or for other purposes necessary to fulfill our contractual obligations in respect to the user (e.g. address notification to suppliers).

When contacting us (via contact form or email), the user’s information is saved in order to process the inquiry and to answer follow-up questions. Personal data is deleted provided that they have fulfilled their actual purpose and legal storage obligations and periods do not contradict this.

4. Collecting data

We collect data on every access on the server, on which this service is located (so-called server log files). Technical access data include name of the website retrieved, file, date and time of access, data volume transmitted, report on successful access, browser type and version, operating system of the user, referrer URL (the site previously visited ), IP address and the provider from which the enquiry is being made.

We use the log files in accordance with legal requirements for statistical purposes and for the operation, security and optimization of our online services only, without correlation or reference to persons and without creating profiles. However, we reserve the right to check the log data subsequently if there is a legitimate suspicion of unlawful use.

5. Cookies & Reach Measurement

Cookies are information which are transmitted from our web server or from a third party’s web server to the web browser of the user and which are saved for a later retrieval. This privacy policy informs on the use of cookies within the framework of pseudonymous reach measurement.

Viewing this website is also possible if cookies are disabled. In case that the user doesn’t want cookies to be saved on his computer, we kindly ask the user to deactivate the corresponding option in the browser’s systems settings. Saved cookies can be deleted in the browser’s system settings. If the user chooses not to accept cookies, his experience at our web site may be diminished since some features may not work as intended.

It is possible to manage many online advertisement cookies from companies via the US website http://www.aboutads.info/choices or the EU website http://www.youronlinechoices.com/uk/your-ad-choices/.

6. Google Analytics

We use Google Analytics, a web analysis service of Google Inc. (“Google”). Google uses cookies. The information on the use of our online services generated by these cookies is transmitted to a server of Google in the USA and stored there.

Google uses this information on our behalf to analyze the use of our website by visitors, to compile reports on the activities on our website, and to provide further services for us in connection with the use of our website. Hereby, it is possible to create pseudonymous user profiles from the processed data.

We only use Google Analytics with activated IP-anonymization. That means , IP addresses of users inside the European Union or other States party to the Agreement on the European Economic Area are shortened by Google. Only in exceptional cases the full IP address is send to a Google server in the US and is shortened there.

The IP address that is send by the user’s browser is not brought together with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For further information on data processing for promotional or advertising purposes by Google, on settings and options to object, please see Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“How Google uses information from sites or apps that use our services”), http://www.google.com/policies/technologies/ads (“How Google uses cookies in advertising”), http://www.google.de/settings/ads (“Control the information Google uses to show you ads”) and http://www.google.com/ads/preferences (“Make the ads you see more useful to you”).

7. Newsletter

The following information informs you about the contents of our newsletters, about the registration, distribution and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the newsletter receipt and the procedures described.

Newsletter content: We send newsletters, emails and further electronic notifications containing promotional information (herinafter “newsletter”) only with the recipients’ consent or based on a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Our newsletters contain information on our products, offers, promotions and our company.

Double-opt-in and logging: The subscription to our newsletter is carried out using the double-opt-in process. This means you receive an email after registration in which you are asked to confirm your subscription. This confirmation is necessary to avoid the registration of email addresses which are not your own. The subscription to our newsletter is recorded in order to verify the registration process according to legal requirements. This includes the storage of the date of registration and date of confirmation as well as the IP adress. Also changes to your data saved are logged.

Registration details: To register for the newsletter, it is sufficient to provide your email address.

Notice/Revocation: You can unsubscribe our newsletter at any time. At the same time, your consent to sending it and the statistical analyses will lapse. Unfortunately, a separate revocation of the dispatch or the statistical evaluation is not possible. A link to cancel the newsletter subscription can be found at the end of each newsletter.

8. Integration of services and third-party content

It may happen that contents or services from third-party providers, e.g. maps or fonts, are embedded into our online services. The integration of contents from third-party providers requires that third-party providers notice the user’s IP address, because these contents cannot be sent to the user’s browser without the IP address. Therefore, the IP address is responsible for the display of such contents. Furthermore, providers of third-party contents can set their own cookies and process user data for their own purposes. In doing so, use profiles can be created from user data. We use these contents in a data-minimizing and data-avoiding way and choose reliable third-party providers regarding data security.

The following list gives an overview of third-party providers and their content, next to links to their data protection declarations which contain further information on data processing and, partly mentioned here, procedures for objection (so-called opt-out):

– External fonts of Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts is carried out via a server call at Google (normally in the US). Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Maps of the service “Google Maps” of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos of the platform “YouTube” of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos of the platform “Wistia” of the provider Wistia Inc., 17 Tudor Street, Cambridge, MA 02139, USA.
Privacy policy and information on cookies used: https://wistia.com/privacy.

9. User rights and data deletion

Users have the right to obtain information regarding data stored, on request and at no cost.
In addition, users have the right to demand the correction of incorrect data, to withdraw their consent, to disable or delete their personal data and the right to lodge a complaint at the responsible supervisory authority in the event of improper use of the data.

Personal data will be deleted after complete provision of services and after expiration of the retention periods under tax and commercial law.

10. Changes to the privacy policy

We reserve the right to modify the content of this privacy notice from time to time to legal and factual circumstances. The notice published at the time of your visit on our website is applicable.

Status: 18.09.2018 16:55