Recently the colleagues from Export Management, Service, Application and Product Management were very busy: They did a lot of training sessions in Langenselbold. Traditionally we got an event called “Summerschool” once a year. It is a training session for sales people from all over the world. This year we will have the Summerschool twice. We were happy to welcome sales people from our distributors and colleagues from Elementar Americas (they combined the Summerschool with their annual sales meeting) at the beginning of February. :)
We hope that our guests enjoyed their stay in Germany and that the training helps to further push the sales activities. The main topics were instrument technique, sales argumentation, marketing and practical work with our instruments in the lab. Here are some impressions:
The week right after the Summerschool we offered a training for sales technicians. A good service is an important influence factor on the customer satisfaction and therefore highly important. For Elementar, service not only means to provide asap support if needed. It also means to take care of customer needs, instrument installation and maintenance. To provide the best possible service, Elementar offers detailed training sessions various times a year. This time the event focused on our flexible vario series.