For one day, everything was different compared to a usual working day in our production site last week. Big racks, full with a lot of technology stood in the aisle, light blinded, a group of casually dressed people was busy walking around and some employees had to do their daily work in another way than usual. What was going on in Langenselbold?
The team of eazy entertainment did a video shoot in Langenselbold. eazy entertainment is our partner for our new identity video and of course we wanted to shoot in Langenselbold, too! A thrilling project for all involved – and nothing that is done within only five minutes. For such a video shoot, a lot of work has to be done in advance. It is way more complex than commonly thought. For all who are not familiar with this topic, here a short (and simplified) overview of the preparations in advance:
- Selection of the best partner for the video shoot
- Briefing of the partner
- Workshop to evaluate the focus and the goals
- Creation of the concept incl. suggestion of suitable locations
- Some correction loops
- Creation of the shot list (incl. correction loop)
- Casting of actors
- Scouting and final decision of shooting locations
- Preparations for the video shoot (date arrangements, equipment, etc.)
Wow… A lot of work which has to be done in advance. To achieve the best possible result, it is very important to have a great partner, which is very creative, customer-oriented and professional. Luckily we did a good choice and the cooperation works out very well. :)
The video shoot itself is also more complex than most of the people think. All of our involved employees could get an insight and were surprised how much efforts the shoot caused. Nevertheless, if you want to create professional recordings, you need to invest all that efforts into the video shoot. It takes a lot of time to find the best camera perspective and create good lighting for the scene, but it is worth it!
Besides the shooting in our production, we will have some other scenes in our identity film. At the moment we don’t will tell you more, because we want to create some tension. The work on the video is going on and it will take some weeks until we will be able to present the final identity film. In the meantime we got some impressions from the soot in Langenselbold for you. Thanks to Tom, who did some of the pictures. :)